Creating Ad Packages In OpenX
Creating Ad Packages in Openx 2.6 Using RevMax 3
This post assumes you have purchased and installed RevMax 3 for OpenX 2.6 .If not you can get more information and purchase it here.
Navigating to RevMax Ad Packages
Open a browser and log into your OpenX install and switch to Administrator.
Click the RevMax tab at the top right of screen.
Next click the Ad Packages tab to open the ad packages list screen. Here you can explorer already created packages, add a new advertising package, edit an existing one, or delete a no longer used one.
From the Ad Packages list screen click on “Add Package”. This will open the below screen to create your first advertising package within Openx.
Configuring The Ad Package.
You must first have some idea as to what type of advertising package you would like to sell or ad space you would like to rent.
Lets go over the settings.
a) Selling: Would you like to sell Ad Views (cpm), Ad Clicks (cpc), or rent a tenancy ? Select accordingly from the drop down list.
b) Package Description: This will be shown on the drop down select list on the advertisers signup screen if made public later in settings. If you are selling 10,000 adviews as a leader board on domain.com then enter in something like 10,000 LeaderBoard Adviews at domain.com.
This field combined with the later discussed “make public” field is handy for creating ad packages across a network of sites.
c) Duration: Enter in here the amount of ad views, ad clicks or the actual time as in subscription. Example if selling 10,000 ad views enter 10000 notice no comma. If selling a subscription simply enter UNLIMITED, or 30 days etc.
d) Cost: Enter in here the amount you would like to collect using paypal for this ad package. Enter numbers like 100.00, do not enter in $ or other signs like “,”.
e) Auto Zone ID: Use this field if you would like to link an advertiser campaign to a specific publishers zone within OpenX. Notice the scrolling iframe to the right. Here you can scroll and find a zone id easily without clicking back and fourth through OpenX. The iframe list the zone id number (to be used) the zone description you have entered when creating the zone within OpenX, and the size of the created zone. This feature is extremely useful when selling ad space across a network of sites. For instance a package for domainb.comcom’s leader board can be easily linked here.
f) Auto Zone: Select yes or no to allow advertisers banner to be automatically attached to a specific zone. This is useful if you are renting a spot 160X600 on the index page and you have a zone created within openx for this. Create a package named 160X600 skyscraper etc, and link the package to this zone. the advertiser will not be able to show a banner unless it meets the zone requirements (160X600), as he has no permissions within OpenX to link banners to another zone.
g) Priority Level: You can choose to set a higher priority for paid campaigns here. Keep in mind that high priority campaigns will override any lower level campaigns that may already be active. A high setting number here may deactivate lower priority existing campaigns, once the advertiser or you have added a banner to the campaign.
h) Weight: If you chose to leave the priority setting at the default of “0″ above you can enter in a higher weight here if necessary. For example if your “house” campaigns are at a weight of 1 then a setting of 2 here will give this advertisers campaign a higher weight and more exposure, yet the house campaigns will still receive exposure.
g) Make Package Public: Here you can decide if you would like the created package to be shown on the advertisers sign up screen if using the included sign up form.
This may be used in a number of ways. example a: If you are selling ad space on domain b and you do not wish the package available on domain a then set to no. you can then create a link to another sign up page for this specific package. simply go to the existing sign up form, view source , save as filename.html, and edit the available packages list to include the desired package description and package id number. You can then use this form to post to domaina.com/clients/clients.php and the user will be forwarded directly to paypal for payment.
You may also create a totally custom form or button for this package, as long as all the required information is passed to clients.php . If you do not desire all the information, then simply include null values in hidden fields within your new form. Be aware that all information gathered by clients.php is used within OpenX. Example: If you decided not to use clients domain url. The url is set as the campaign name within OpenX by RevMax so you would then have campaigns named “NULL”.
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