Configuring a contract campaign using RevMax

January 22, 2010

Contract campaigns offer a higher percentage of distribution using the OpenX adserver platform. I will try to outline the steps, for creating a contract campaign ad package in the RevMax plugin for Openx.

You will first need to log in to your openx adserver, then switch to administrator account. There you will see the new tab ” RevMax” at the top right. Click this tab to be taken to the RevMax updates, index page.

From the RevMax group you can click on Ad Packages to the left, then click add package. Here you will see all the available RevMax ad package sign up settings.

OpenX Contract Campaigns

When dealing with a contract campaign, you must set a priority level, and a daily impression limit. RevMax uses the subscription specific values here to determine how many ads to limit the advertiser to. As seen in the image, we have set the subscription values to 1(1) week(2).

Now you have to decide how many impressions, the ad package will have (3), here we have set it to 100,000 impressions. With that information, RevMax can now calculate that in a seven day period it must show 14286 impressions daily to meet its goal, over the 7 day period.

After you have entered all other information, you need to set a priority level to have the campaign considered a “contract” campaign. Here (4) we have set the priority level to 5. If you do not set the priority level and set a weight level then the ad package will be selling a remnant campaign.

Openx Contract Campaign Settings

After a client has enrolled, and completed payment a campaign will be created within OpenX, and the user referred to login, and upload banners or creatives.

The administrator, will see the contract created as above, however it will not show as a active campaign until the client actually uploads a banner. Make sure to click “show all” when viewing advertisers to ensure you can see the newly created campaigns that have not been activated yet.

Looking at the above image, you can see the information submitted into the new campaign by RevMax.
1) shows the ad package is selling adviews or cpm. This is reflected in
2) shows revenue as .50 . Making it fifty (.50)cents a thousand impressions, or cpm. (This package cost was $500.00. the original above was $250, making it .25 per thousand)
3)shows the priority level of 5 as selected and the daily limited impressions. 100,000 / 7 days = 14286
4) companion positioning was checked in the RevMax adpackage and is reflected here.

As always , if you have problems or need help, contact me or use the forum.